TAMASHI WELLNESS
A Holistic Wellness Journey
An oasis where the body and soul unite in an energising and luxurious experience, Tamashi embraces the heritage of Japanese wellness traditions, offering a harmonious balance between natural ingredients and soothing wellness practices. The brand exudes sophistication and serenity, providing a haven for guests to indulge in transformative rituals that activate their subtle energies. With Tamashi, guests discover a variety of blends and experiences, including lifestyle showers, dry saunas, and other result-oriented luxuries. The brand focuses on amplifying the healing power of the mind and body, creating a holistic wellness journey.
THE CHALLENGE
In a competitive wellness industry, the challenge was to create a brand from scratch that captured the essence of Tamashi, a Japanese-inspired spa and wellness center. The brand needed to reflect the core personality traits of being sophisticated, calming yet energetic, and soulful. The goal was to position Tamashi as a luxurious destination that offered a harmonious blend of natural ingredients and state-of-the-art wellness experiences. The challenge lay in capturing the unique combination of luxury and heritage while creating a brand that would resonate with the target audience seeking rejuvenation and holistic well-being.
THE ANSWER
To bring Tamashi to life, our design studio embarked on a journey to create a brand that exuded sophistication, serenity, and energy. We started by developing a brand concept that captured the essence of Japanese wellness traditions, combining luxurious elements with the calming nature of the spa experience. The logo design became the centrepiece of the brand identity, incorporating elegant and flowing lines that reflected the balance and harmony synonymous with Tamashi. The color palette, inspired by selected natural elements from Japanese, evoked a sense of tranquility and sophistication. The brand collaterals, including packaging and the brand stylebook, featured clean and minimalist designs that conveyed a sense of refinement and attention to detail.
