REBEL HUES
A VIBRANT COMMUNITY
Celebrating the extraordinary and empowering women to express their vibrant personalities with confidence, Rebel Hues is a make up brand for this generation. With a commitment to quality and self-expression, Rebel Hues offers a diverse range of high-quality makeup products that allow women to explore their creativity and showcase their individuality. Rebel Hues is more than just a makeup brand; it is a vibrant community that fosters self-confidence, creativity, and a sense of belonging.
Together, we created a captivating brand experience that empowers women to express their authentic selves and embrace their rebel spirit with confidence.
Together, we created a captivating brand experience that empowers women to express their authentic selves and embrace their rebel spirit with confidence.
THE CHALLENGE
Rebel Hues, a makeup brand catering to women aged 25-45, possessed a strong foundation but sought to elevate its brand identity to truly resonate with its potential audience. With our expertise and keen eye for market trends, we recognized the opportunity to refine Rebel Hues’ existing brand identity to better align with the desires and aspirations of its vibrant and passionate consumer base. Our challenge was to unleash the brand’s full potential by crafting a fresh and captivating brand identity that would authentically capture the essence of boldness, passion, and vibrancy sought by its target audience
THE ANSWER
Drawing on our extensive industry experience, we embarked on a rebranding journey to further enhance Rebel Hues’ position in the market. We recognized the brand’s inherent strengths and identified opportunities to refine and elevate its brand identity to truly captivate the target audience. Through meticulous research and strategic planning, we created a fresh brand concept that authentically reflects the brand’s values and resonates with our vibrant target audience. Our focus was on developing a visual identity that exudes boldness, passion, and vibrancy. The new logo design incorporates bold typography and a vibrant color palette, encapsulating the brand’s fearless spirit.
