PAWSOME PAWRTY
A PAWRTY INDEED
Pawsome Pawrty, a vibrant and cheerful pet grooming salon, aimed to create an exceptional brand experience for pets and their owners. Our design studio embarked on this SUPER FUN mission to craft a unique identity that perfectly matched the vibrancy of this brand’s essence. Using an unconventional POPPING color palette, we set the stage for a TRULY visually captivating brand image. Embracing the tagline “Life is a Pawrty,”, we needed to reflect the joyful atmosphere and the celebration of pets throughout the brand story. But you’ve got to know – this brand also has it’s exclusive line of pet food and accessories for both cats and dogs, making it every pet’s ultimate favorite!
THE CHALLENGE
Almost everyone today has a pet, and hence, the growing amount of pet groomers. The challenge we faced during the branding process was to differentiate Pawsome Pawrty form the usual, conventional, BORING ways of presentation. The brand needed to stand out and establish an appeal to pet owners seeking a joyful, lively, and unique experience for their furry companions. We used keywords that people used to describe their moments with their pets and they used words like Happy, exciting, energetic, and cheerful’ and we had our color palettes ready! We created a brand that seamlessly blend vibrancy and energy by embracing unconventional colors and an exuberant vibe required a thoughtful strategy and design approach.
THE ANSWER
To address the challenge, we developed a cohesive and visually striking brand identity that encapsulated the brand’s personality traits: vibrant, happy, colorful, and cheerful. By utilizing bold and popping colors in the logo, collaterals, and brand stylebook, we brought the brand’s essence to life. Our USP was to create a playful and sophisticated environment that conveyed a sense of fun and celebration. The brand positioning statement ‘Life is a Pawrty’ communicated the brand’s core personality, along with the color palette that ensured a consistent vibe across all touchpoints. As a result, Pawsome Pawrty will now emerge as a beloved pet grooming salon, offering an exciting pawrty for furry friends, setting it apart from other conventional pet grooming establishments in the industry.