SCENTERIE
HANDCRAFTED CANDLES
Scenterie was born out of a passion for crafting exquisite handcrafted candles with a touch of luxury.The journey began in the heart of Dubai, where Scenterie carefully honed its expertise to curate an unparalleled selection of over 30 scents, each capturing the essence of soulfulness. At Scenterie, clients are invited to embrace the transformative power of handcrafted indulgence – where candles become a symphony of sensory allure, evoking cherished moments and leaving an everlasting impression on the soul.
Our branding aimed to encapsulate the soulful essence of their products and the artisanal process behind each creation. The logo, inspired by the delicate beauty of a candle flame, conveyed elegance and sophistication. A rich color palette reminiscent of luxurious candlelight evoked a sense of warmth and comfort. As a community-minded, purpose-driven brand with an unyielding appetite for innovation, Scenterie is Dubai’s brand, dedicated to redefining the art of candle making.
THE CHALLENGE
Despite having existed for over a year, Scenterie faced a significant challenge as a handcrafted candle brand. The absence of branding and a cohesive brand identity hindered their ability to stand out in the competitive market of luxury candles. The lack of a defined brand image prevented them from effectively conveying the essence of their handcrafted luxury candles, leading to missed opportunities for growth and recognition.
THE ANSWER
To elevate Scenterie as a premium handcrafted candle brand, we embarked on a journey to create a brand that spoke of refinement, luxury, and artisanal excellence. Our design strategies revolved around infusing elegance and sophistication into every aspect of the brand.
The logo, a visual representation of the entire brand, symbolizes the intimate, luxurious experience Scenterie offered. The carefully chosen color palette, including white, gold and black, exuded opulence and elegance. We curated a captivating brand stylebook, integrating the essence of ‘Scenterie’ into packaging, labels, and promotional materials. By emphasizing the handcrafted luxury aspect and the diversity of scents available, we created an allure that enticed customers to explore the brand further. Rebranding led Scenterie towards its successful launch as a luxurious and soulful handcrafted candle brand. The cohesive brand identity conveyed the essence of their products, resonating with luxury lifestyle seekers who crave distinctive sensory encounters. ‘Scenterie’ emerged as a beacon of opulence and artistry, captivating candle connoisseurs and carving a niche in the competitive market of handcrafted luxury candles.