FREDA HARRELL
REFINED LUXURY
Freda Harrell is a luxury swimwear brand that embodies elegance and sustainability. Weaving together natural fibers, this brand stands out as a symbol of enduring quality in a world
of fast fashion. Their curated collection offers an exclusive range of swimsuits, dresses, kaftans, and accessories designed in collaboration by renowned fashion artists. We empower women to reinvent their beachwear wardrobe with timeless pieces that reflect their individuality and align with their trendy and stylish lifestyles.
Freda Harrell is not just a swimwear brand; it’s a statement of refined luxury and conscious fashion choices. Complete Beach Wardrobe Under One Roof: Freda Harrell goes beyond swimwear, offering a trendy comprehensive selection of bikinis, one-pieces, swim shorts, coverups and more. We provide everything women need to create a complete and fashionable summer wardrobe.
THE CHALLENGE
Targeting women into the latest trends, aged 25-45, Freda Harrell faced a challenge with its existing brand identity not resonating with its target audience and failing to reflect the desired personality traits of being ‘As Free As the Ocean’.
The brand needed a transformation to better align with the aspirations and preferences of its fashion-forward consumer base. The challenge was to create a brand identity that would captivate the audience, convey a sense of luxury, and emphasize the brand’s commitment to sustainability in an increasingly disposable fashion industry.
The brand needed a transformation to better align with the aspirations and preferences of its fashion-forward consumer base. The challenge was to create a brand identity that would captivate the audience, convey a sense of luxury, and emphasize the brand’s commitment to sustainability in an increasingly disposable fashion industry.
THE ANSWER
To revolutionize Freda Harrell, we embarked on a comprehensive rebranding journey, leveraging our expertise and insights into the target audience. Our strategy aimed to bridge the gap between the brand’s existing identity and the aspirations of stylish and trend-conscious women.
We developed a fresh brand concept that positioned Freda Harrell as a symbol of sustainable luxury, emphasizing the timeless appeal of our products. The new logo design conveys elegance and sophistication, reflecting the brand’s refined aesthetic.
Our rebranding strategies extended to the brand’s visual identity and communication. The brand stylebook ensured consistent application of visual elements across various platforms, reinforcing the brand’s image of luxury and sustainability.
We developed a fresh brand concept that positioned Freda Harrell as a symbol of sustainable luxury, emphasizing the timeless appeal of our products. The new logo design conveys elegance and sophistication, reflecting the brand’s refined aesthetic.
Our rebranding strategies extended to the brand’s visual identity and communication. The brand stylebook ensured consistent application of visual elements across various platforms, reinforcing the brand’s image of luxury and sustainability.